Subhalagnam (transl. Auspicious period) is a 1994 Indian Telugu-language film co-written, directed, and scored by S. V. Krishna Reddy. It stars Jagapathi Babu, Aamani, and Roja. The film was produced by K. Venkateswara Rao under the Sri Priyanka Pictures banner and presented by C. Aswani Dutt. The plot follows a greedy woman who makes a financial deal to let another woman marry her husband. The film’s story is based on the American film Indecent Proposal (1993)^[1] which was based on the 1988 novel of same name which had already adapted into 1991 Kannada film Ajagajantara.^[2]

Released on 30 September 1994, the film was a box office success.^[3] It received three Nandi Awards, inducing the Best Feature Film in addition to two Filmfare Awards.^[4] The film was remade in Tamil as Irattai Roja (1996), in Hindi as Judaai (1997), in Kannada as Ganga Yamuna (1997), and in Malayalam as Sundara Purushan (2001).

The film begins with an engineer, Madhu, marrying Radha, a lavish woman who imagines a separate rich world. Madhu is a candid, straightforward, middle-class guy, which vexes Radha, and she always badges Madhu to fulfill her dreams. After 7 years, the couple is blessed with two children, but Radha’s sumptuous mindset hasn’t changed. Meanwhile, Madhu’s Boss’s daughter Latha returns from abroad. Once Madhu rescues her from the danger, she falls for him. Despite learning Madhu is a spousal, she is adamant about marrying him. So, Latha, acquainted with Radha, offers ₹1 crore in the swap of Madhu. Then, jealous Radha accepts it and compels Madhu. Therefore, he nuptials Latha divorcing Radha, and they all set under one roof.

Now, Radha molds herself as a socialite and neglects the family. However, Madhu is inflexible, following his bourgeoisie lifestyle, and Latha moves in his footsteps. Initially, Madhu detests and backs off her. But Latha brings forth her space in the hearts of Madhu & children by showering love and affection. After some time, Radha realizes how far she has drifted and tries to amend but fails. Currently, she feels Latha is purloining her family. Herewith, Radha returns all her wealth to retrieve Madhu when struggles arise. So, she also proceeds with legal advice, proclaiming Madhu as Latha’s husband. Then, Radha tries to neck out Latha when Madhu accompanies her and the children. The next distraught, Radha donates her property to the orphanage and proceeds for forgiveness from Madhu & Latha. By the time she learns, all of them are leaving for abroad. Immediately, Radha rushes to the airport and embraces Madhu & children. At last, surprisingly, Latha affirms that she is exiting Madhu’s life, but not alone, carrying his child. Finally, the movie ends with Latha proceeding abroad, and everyone gives her a warm sendoff.